Sales - A complete Outbound guide for SDRs and AEs in SaaS

This isn’t just another sales book - it’s a front-row seat to the lessons I’ve learned the hard way. I don’t just give you frameworks;

I take you inside real wins, brutal losses, and the hard-fought lessons that shaped my 22+ years-long sales career.

Inside, you’ll get:

✅ Battle-tested tactics for cold outreach, discovery, objection handling, and closing

✅ Deep dives into how to personalize outreach at scale without wasting time

✅ The real psychology behind why buyers say “yes” (or ignore you)

✅ Raw, unfiltered stories from the field - because sales is about what happens between the scripts

If you want a no-BS guide that ditches the fluff and gets you booking more meetings, closing more deals, and actually understanding your buyers—this is it.